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The Deviant's Advantage: How to Use Fringe Ideas to Create Mass Markets
Ryan Mathews
,
Watts Wacker
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Selling the Invisible: A Field Guide to Modern Marketing
Harry Beckwith
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Difficult Conversations: How to Discuss What Matters Most
Roger Fisher
,
Douglas Stone
,
Bruce Patton
,
Sheila Heen
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Seth Godin
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Getting to Yes: The Secret to Successful Negotiation
Roger Fisher
,
William Ury
,
Bruce Patton
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E-myth Revisited
Michael E Gerber
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Built to Last: Successful Habits of Visionary Companies
James C Collins
,
Jerry I Porras
,
Jim Collins
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