Everyone says Toyota is the best company in the world, but the customer doesn't care about the world. They care if we are the best in town, or not. That's what I want to be.
After I joined Toyota, there was a period when I drove more than 200 cars in one year - different types, other companies' cars. I want to be able to tell what distinguishes one car from the next.
It is in Toyota's DNA that mistakes made once will not be repeated.
I am at the top of Toyota and drive cars myself. I was also born with this name.
I myself, as well as Toyota, am not perfect. I, more than anyone, wish for our customers' cars to be safe.
When consumers purchase a Toyota, they are not simply purchasing a car, truck or van. They are placing their trust in our company.
