I'm a practitioner of elegant frugality. I don't feel comfortable telling other people what to do, so I just try and lead by example.
Public discourse about climate change has resulted in the erroneous idea that it's all about cost, burden and sacrifice. If the math was correct, everyone would see it's about profit, jobs and competitive advantage.
I am a man without a furnace. My windows are insulated by 19 sheets of glass which cost less than installing a heating system.