Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage.
Shaquille and I kind of joke we were the Christopher Columbus of social media. We're kind of out on a boat by ourselves going through these uncharted waters. But it's become more understood, embraced and accepted, and now it's pretty much expected by fans for athletes, leagues and teams to be there.
There are many benefits to a sports entity breaking news directly to their recipients: the entity has full control over the message and how it is shared versus previously relying on a media outlets to translate or distribute as they choose. Also, there's no quicker place for valuable information to spread than Twitter.
Governments can no longer control 100 percent of the story. Time and geographical boundaries disappear. In places like China and all over the Middle East, social-media outlets are being used to expose and hold accountable public officials that don't want to be held accountable for corruption and human rights abuses.
We live in a social world now, and there's no denying the power that Twitter has yielded across all verticals. Sports is a perfect fit because fans are highly emotionally charged and things happen quick.
While strides are being made in the social-media space, the newspaper and news business should continue to embrace social media.