We need to focus on what we know to do best, and our domain is the highest quality in luxury products and spending the most attention on uncompromising quality, not on being technologically advanced.
Designers are not artists. They may have the talent of one, but if they want to work in that way they should paint or sculpt.
Berluti, we manufacture wonderfully successful sneakers, which I'm proud of. But I certainly don't forget the beauty we have to cultivate, the prestige of Venezia leather bespoke shoes, because this is a unique know-how that does not exist anywhere else.
In many competitive worlds like luxury, things are done behind closed doors and with secrecy, so one day I had a eureka moment: for one weekend we show everything, full transparency, forget about business or commerce and showcase our work.
We have received a heritage of craftsmanship, of aesthetics, of taste, of identity. Our brands have the beauty to preserve and perpetuate it.
It's not a burden, you know? You're going to work in fashion, surrounded by creativity and beautiful people, beautiful objects... or work in banking. OK, I choose fashion.
