Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.
Our business is infested with idiots who try to impress by using pretentious jargon.
Never stop testing, and your advertising will never stop improving.
The more informative your advertising, the more persuasive it will be.
Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
The consumer isn't a moron; she is your wife.
Ninety-nine percent of advertising doesn't sell much of anything.
Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write.
The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.
Advertising reflects the mores of society, but it does not influence them.
