Changing mass consciousness is an individual responsibility.
It's fun to be a little bit different in the world, to make a few new trails of your own.
Business has to change the way it does business, or we will make no significant changes in the way we relate to the earth.
When I was a kid, we never heard of smog, ozone depletion, acid rain, green house gasses.
The premise is simple: One economy and one environment, and they're interdependent.
We don't have to sacrifice a strong economy for a healthy environment.