I personally think that the visibility that the Cowboys have, the kind of interest we have, is best served and best used by showing people that are contrite, know the mistakes they've made, and want to try to go in a different direction.

The only way to break out is to gamble - take a chance with that first pick if you wanna dramatically improve your team.

Only 7 percent of NFL fans have ever been inside an NFL stadium.

Risk takes on a lot of different forms, be it financial, the draft slot, something physical.

But if you look at teams that want to share more revenues, they're teams that don't have a lot on the table. They've long since not had any serious investment in their team.