It is very vulgar to talk about one's business. Only people like stockbrokers do that, and then merely at dinner parties.
Courtesy is the one coin you can never have too much of or be stingy with.
People who cannot find time for recreation are obliged sooner or later to find time for illness.
Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.