When I founded Stitch Fix, I wanted to create a company that I would want to work at for the rest of my life.
I wanted to be a doctor. I was pre-med at school, and I actually even took the MCAT. My ultimate decision was that I didn't love the work environment in a hospital.
Ultimately, I didn't quite find the company I wanted to join, but I met more than 100 entrepreneurs and realized that all these entrepreneurs were just as unqualified as I was. If I wanted to be this retailer of the future, or if I wanted to join the retailer of the future, I could just start it.
I founded Stitch Fix to take on a very human problem: How do I find clothes I love? Like most people, I want to look stylish and feel my best. Spending a day at the mall or devoting hours of time to sifting through millions of products online is time consuming, overwhelming, and neither effective nor enjoyable. I knew there had to be another way.
When the business really works is when we hear clients say, 'I've never had jeans that fit me until I got a pair from Stitch Fix.' We'll also hear, 'I would never have tried this dress on in a store.' It's not just about convenience. They're happier in their clothes.
The idea of going somewhere where the salesperson is able to personalize the retail experience for you doesn't work anymore. Stitch Fix is an opportunity to provide a service for people who are looking for more than just buying the cheapest thing with one-day shipping.
