Those projects most successful on Kickstarter - those that receive funding completely and quickly - do so largely because the creator has a strong social network and invites people to be engaged.
A brand is a voice and a product is a souvenir.
The mobile Web, location-based services, inexpensive and pervasive mobile apps, and new sorts of opportunities to access cars, bikes, tools, talent, and more from our neighbors and colleagues will propel peer-to-peer access services into market.
A new model is starting to take root and grow, one in which consumers have more choices, more tools, more information, and more power to guide these choices. I call this emerging model 'The Mesh.'
The Mesh difference is that with GPS-enabled mobile Web devices and social networks, physical goods are now easily located in space and time.
The Mesh is about creating and managing what's perishable. It provides businesses with the ability to reach an audience of one, at a precise time.
