I think if you're too concerned with being cool or hip or liked, you can't really make good TV because sincerity and coolness are opposites.
People don't seem to make the connection between their tax money and the benefits that they get from their tax money, like free education, and the fire department, and police protection, and everything else. It drives me bonkers, because it's pretty straightforward to me.
People think of taxes as money just being robbed from you. They don't consider the benefits of paying taxes. The benefits that they get and also the benefit of just being a part of a large group of people: a town, or a city, or a country, or a society that allegedly should stand together and all try to help each other.