Natural capital is easy to overlook because it is the pond we swim in. One can live perfectly well without ever giving a thought to the sulfur cycle or wetland functions. Only when the benefits nature provides are disrupted do we take notice.
Somewhere along the way to free-market capitalism, the United States became the most wasteful society on the planet.
And also, more and more businesses really want to do the right thing. They feel better about themselves, their workers feel better, and so do their customers. I think this is equally true in the transnational corporations, but it is harder to express in those situations.
Green business is not about tie-dyed T-shirts. It's about transforming the industrial system itself into one that looks at all the connections.
We have an economy that tells us that it is cheaper to destroy Earth in real time rather than renew, restore, and sustain it.
We can no longer prosper by increasing human productivity. The more we try to do, the more poverty we will create.
