I love Notting Hill and Westbourne Grove - there is so much life and vitality around Portobello and Ladbroke Grove. It has come up a lot since I started Virgin more than 40 years ago, but there is so much character.
My philosophy is that if I have any money I invest it in new ventures and not have it sitting around.
I love the freedom of movement that my phone gives me. That has definitely transformed my life.
It's rare for a startup to make money immediately, so you need to make sure that you have enough saved or that you have another income stream that can support you.
Capitalism has proven to be the only system that works, but the problem with capitalism is that extreme wealth ends up in the hands of a few people.
And obviously, from our own personal point of view, the principal challenge is a personal challenge.
