I used to have a five-year plan when I was younger. But that’s changed. Technology is changing every day. So you have to live in the day. You have to see what the opportunities are, and go for them.
I wanted to have the no. 1 show on the Discovery channel. I went for it for a very long time, and I was knocking on every door in L.A. that would answer, and sleeping in front of Discovery’s office, probably. It wasn’t working, so I decided to regroup and take a break from knocking on doors.
Look, I'm still a goateed guy with a bunch of tattoos, but I’ve got a poodle and not a pit bull. I don't kick boxes and I don’t scream at other people.
My goal in the beginning was to build a lifestyle brand around what I love to do, which is motorcycles and cars. That was our main goal from the very beginning.
Everything I do in business moves toward eliminating brick and mortar. Call us up and anywhere in the contiguous United States, we’ll get your vehicle and take care of it.
Realistically, my favorite thing really is going out and seeing the different problems that people have in different geographical areas. Not just from a standpoint of the area that they may be in or the city they may be in but the different kind of car culture or motorcycle culture there is.