The error that many vegans make is forgetting that our food has novelty value. Non-vegans think our food is awful, but are fascinated by the prospect of something vegan being delicious. They want to disprove it.
Years later, when I was working as a trolley wally in a supermarket, I tackled the boredom by talking to the customers in as many different accents as I could manage. I started with one that I didn't think would alert any suspicion - generic Asian - then moved on to Irish, Welsh, Australian and American.
I have long believed that success stories need a bit of balance. We only hear from people who risked it all, and found it paid off.
Supermarkets and specialist suppliers will have you believe there are great substitutes for cheese. There are not. No vegan cheese tastes anything like decent cheese, and melting cheese might as well be alchemy as far as the vegan cheese industry is concerned.
My garage/office is strewn with Post-its, cards, folders, notebooks, yoga mats and multicoloured pens, all purchased in a quest to unlock a magic way of working that will ensure my ascension to next-level creativity.
Some of the best comedy comes from squeezing humour from tragedy and struggle, but the main pursuit of comedy should be laughter.
