In my talks, I share the branding approach focused on the strategy, the content and the connection over just the look and the feel. It is the content that makes the connection and continues to keep people connected.
To be honest, one can only feel glad that so many modern iconoclasts consider Christianity to be full of exceptionally hypocritical, religious zealots - it's biblically accurate and a prophecy fulfilled. The old smoke screen is one of Satan's favorite tricks. He conceals the authentic. He has a persistent strategy of targeting those who remind him of Christianity because he fears those who remind him of Christ.
If you see your country going through economic problems, the best thing to do is to come up with a strategy, plan and vision of how to affect the economy of the nation, rather than simply fixing your own individual economic problem.