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Books with the subject: New Products Marketing
Up to 20 books are listed, in descending order of popularity
Powerful Products: Strategic Management of Successful New Product Development
Roger Bean
,
Russell Radford
Info/Buy
The Deviant's Advantage: How to Use Fringe Ideas to Create Mass Markets
Ryan Mathews
,
Watts Wacker
Info/Buy
Design (Essentials (DK Publishing))
Tom Peters
Info/Buy