Every mom in a minivan, every person commuting - anytime they are on the road, they should be able to go into driver mode and give a ride to a neighbor. That's how we achieve scale.
In March 2005, I was appointed to the board of the Santa Barbara metro transit district. I was incredibly optimistic about how public transportation can be the solution to help people live in the city and not need a car.
The Millennial Generation - the biggest American generation in history - is reversing the migration into rural areas and moving back to city centers.
I start every day reviewing priorities, prepping for meetings, and getting updated on key projects.
I think we've built a bit of a culture and a market around people who are open and seek out that social interaction.
Mobile forced us to rethink the user experience and do something people would be able to carry out on in a couple of seconds on the mobile phone. By stripping out all the work the user used to do and putting that on the company, we were able to create a much better user experience.
When I went to the University of California, Santa Barbara, in 2002, I decided I wanted to leave my car at home and create an experiment with my own life. I'd only be able to find creative solutions to transportation if I felt the pain of trying to get to downtown at 10 o'clock at night.
When you're starting a company, almost anything that can go wrong will go wrong, and it will probably look like and feel like you made the absolute wrong decision to start the company. If you're not absolutely determined to solve a problem or see something through, it might not make sense to keep going.
