Quotes by "Loren Weisman"

The 40 Hour Expert and Authority? Check up on them first before you send them a check.

While the legalization of Cannabis is still new and being regulated for growing, packaging, distribution and sales, the IRS is old and has many regulations for businesses that can not be ignored, avoided or taken lightly. Shortcut this and things can get very taxing. If you are playing in this new field: Look to those with authority, expertise and knowledge that can not only help you with your taxes, but are also up to date with all of the rules, regulations, propositions, amendments and shifts in this exploding industry.

We all know sex sells, but sexy does not always translate to authority. Be aware and beware of those only presenting the sexy imagery that entices without the skilled expertise to back it up.

Everybody and their mother has a book and a podcast these days. Instead of telling people to check it out, (like everyone else already does)... Give them reasons to check it out. Tell them what your content is about, why you are sharing it and who would like it. Engage!

You can't go home or at least you can't go back into your childhood home if you don't live there anymore and the door is locked. I guess it has something to do with leaving the past behind and not getting carted off by the police.” ― Loren Weisman, The Artist's Guide to Success in the Music Business: The “Who, What, When, Where, Why & How

Brand before liftoff. For the best launch, the farthest reach, and the most results, build the brand foundation and fuel it while it is still on the launching pad. Designing a brand after you take off is like fueling a rocket after its lifted off.

Amplify with your authority instead of shouting publicity. A sell only goes so far. Your experience, knowledge and authenticity have the endurance to engage and sustain a connection.

Just because an eloquent, articulate and well-spoken person is sharing something, does not make what they are saying, true.  Just because someone can relay information with an engaging, exciting or enticing delivery, does not mean what is being said is fact.  Deciding what is true based on only emotion and not connecting with logic, looking up facts and researching for the proof behind it,  can be very dangerous.  Back it up before you buy into it. 

If You... say the same things as everyone else… share the same links as everyone else… post the same quotes as everyone else… and put up the same pictures as everyone else… Why should anyone think you are any different than everyone else? You have your own creativity. You have your own story. Stop trying to tell another person’s story and start engaging people with yours.

Are the people you are listening to experts in selling or experts in their given fields or both? Many can sell their services with a greater expertise than the expertise they have in the services they are selling. Watch out, look out and dig deeper.

In my talks, I share the branding approach focused on the strategy, the content and the connection over just the look and the feel. It is the content that makes the connection and continues to keep people connected.

If I have to justify or prove my friendship to you by liking or sharing a post, then we are not friends. People I call friends, don't use passive-aggressive approaches with their friends to bump up their likes, shares or connections online.

Are you selling with soul or do you come off like you are selling your soul? If people only see you selling your expertise all the time, without experiencing elements of you sharing the expertise and knowledge you have, then what reason are you giving them to trust you or buy? 

Be the person you would do anything for. Be the person you will not let down. It’s time to respect yourself and your dream; both truly deserve that respect.

Publishing a book does not make you an authority or an expert. Authorship doesn’t not equal authority.

You do not need to commit yourself 24/7 to building your dream. You do need to commit to making every hour you work on your dream to be as effective and productive as possible… …So you can have the life you always wanted before, during and after your dream comes to fruition.

Sex only sells so much. Promoting authority and capability with your online content over sexy selfies and spammy self hype creates better connections, contacts, and conversions to profit.

The way many aspiring entrepreneurs eat up motivation without information or direction is a root cause of so many failures today. They are ready to spend a fortune to be inspired to do the work, but won't spend a penny on learning what work needs to be done and how to do it.

It is ironic how those so hungry for an honest opinion are so quickly offended by that honesty. If you are not ready to hear the bad with the good, do not ask.

Before you tell people to check you out with hopes that they will write a check to you for your services… Check yourself. Check your references. Check your claims. Allow all those checks to be cashed in truth. Bad results from those bad checks highlighting overdrawn, unsubstantiated and unproven hype will keep you in a negative balance with your reputation and financial situation.