The authenticity in your story, the authority in your delivery and the personalization of your presentation will make you that much more real and able to reach that many more people in your real estate business.
All the drive in the world is worthless if you are driving yourself off a cliff.” ― Loren Weisman, The Artist's Guide to Success in the Music Business: The “Who, What, When, Where, Why & How
It is not about writing vision, value, purpose, promise or manifesto statements for your brand first. It is about working through the discovery, definitions, and directions of your brand first. Then you can pull from the root of your brand content to create authentic messaging to communicate & engage with others. When you are rooted in authenticity, the message can grow and branch out farther.
Just because an eloquent, articulate and well-spoken person is sharing something, does not make what they are saying, true. Just because someone can relay information with an engaging, exciting or enticing delivery, does not mean what is being said is fact. Deciding what is true based on only emotion and not connecting with logic, looking up facts and researching for the proof behind it, can be very dangerous. Back it up before you buy into it.Â
If you are... saying the same things as everyone else… sharing the same links as everyone else… posting the same quotes as everyone else… and putting up the same pictures as everyone else… Why should anyone think you are any different than everyone else?
Developing individualized operation and communication plans that are rooted in the authority and authenticity of the people, the story and the product allow for better creativity, production and engagement.