Brick and mortar stores will ultimately mark down between 50 to 60% of its merchandise because they don't know who's walking in the door on any day, so they lose control.
I wanted to be a doctor. I was pre-med at school, and I actually even took the MCAT. My ultimate decision was that I didn't love the work environment in a hospital.
Ultimately, I didn't quite find the company I wanted to join, but I met more than 100 entrepreneurs and realized that all these entrepreneurs were just as unqualified as I was. If I wanted to be this retailer of the future, or if I wanted to join the retailer of the future, I could just start it.
When I founded Stitch Fix, I wanted to create a company that I would want to work at for the rest of my life.
I founded Stitch Fix to take on a very human problem: How do I find clothes I love? Like most people, I want to look stylish and feel my best. Spending a day at the mall or devoting hours of time to sifting through millions of products online is time consuming, overwhelming, and neither effective nor enjoyable. I knew there had to be another way.
When the business really works is when we hear clients say, 'I've never had jeans that fit me until I got a pair from Stitch Fix.' We'll also hear, 'I would never have tried this dress on in a store.' It's not just about convenience. They're happier in their clothes.
