I love the idea of bringing my work to the general public, not just people who go to gallery openings.
I never intended to become a commercial filmmaker in the first place. What I do requires time and experimentation. Commercial work is often not the best way to get the most innovative work, because it's about money and marketing. Although advertising is now embracing non-commercial people.
I'm very obsessed with the energy of New York and the idea of the way people behave in the city versus the way they behave in a natural environment.
I think that in a weird way, as technology gets more sophisticated, people have become less aware of it. It's become part of our day to day life. We're seeing large-scale projection mapping, like on buildings. There's video everywhere. It's much less noticeable that we're actually looking at technology.
I think in America there's this free flow between fashion, art, architecture, music and design. In Europe, it's more segregated between those different disciplines, I think.
Thematically, most of my work deals with transition, our culture's constant acceleration, and emotional connection and disconnection through technology.
