Thematically, most of my work deals with transition, our culture's constant acceleration, and emotional connection and disconnection through technology.
I think in America there's this free flow between fashion, art, architecture, music and design. In Europe, it's more segregated between those different disciplines, I think.
I think that in a weird way, as technology gets more sophisticated, people have become less aware of it. It's become part of our day to day life. We're seeing large-scale projection mapping, like on buildings. There's video everywhere. It's much less noticeable that we're actually looking at technology.
I'm very obsessed with the energy of New York and the idea of the way people behave in the city versus the way they behave in a natural environment.
I never intended to become a commercial filmmaker in the first place. What I do requires time and experimentation. Commercial work is often not the best way to get the most innovative work, because it's about money and marketing. Although advertising is now embracing non-commercial people.
I love the idea of bringing my work to the general public, not just people who go to gallery openings.
