You don't always have to start over to create an emotional reaction to your product. It's always powerful to deliver a breakthrough, but there's also a true art to making something great even better.
I was a pretty independent kid. I thought maybe I'd be a veterinarian or an environmental lawyer.
I always carry a sketchbook around with me, and I sketch whenever I can... I might be in a financial review and be sketching because I find that I actually listen better when I sketch. Truth be told, there are probably more sketches in my books than there are written notes.
Our brands - Nike, Converse, Jordan Brand and Hurley - are loved by customers all over the world. But we never take that for granted; we know that every day we have to earn their trust - by serving them completely and adding real value to their lives through products and experiences.
The psychology of performance in athletic footwear and apparel is very real. Most athletes do not say, 'Just give me what works the best - I don't care what it looks like.' They're very concerned with what it looks like and how it makes them feel.
One of the challenges of innovation is challenging a set model. A traditional way to manufacture footwear existed for hundreds of years. Now we have a whole new way.
